HVACR Business Custom Media offers contractors, distributors, and manufacturers a way to target their audience via custom-generated media. The custom program is designed to help clients build brand loyalty, improve brand preference, gather more sales leads and improve advertising visibility.

A custom solution can take the form of a custom magazine, Web site, newsletter, e-newsletter, or a direct-mail campaign. The objective is to use non-traditional thinking to deliver more results for your advertising investment, explains Angela Vannucci, director of HVACR Business Custom Media.

To develop a strategy for clients, the custom media team will target prospects, customers, employees or other important audiences. Customers can use their own database, choose to tap into HVACR Business’ existing list of 49,000 subscribers, or develop a totally new audience.

According to a study by Roper Public Affairs for the Custom Publishing Council, 74% of custom-media recipients noted, “Companies who provide these custom publications are interested in building good relationships with their employees, customers and prospects.”

Additionally, 61% of survey respondents said that after they read a custom publication they often feel better about the company that provided it.

For more information, call Angela Vannucci at 440-234-3542.