Contractors can distinguish themselves from competitors by tapping into resources provided by EPA ENERGY STAR programs to help consumers assess the benefits of these products and select the most appropriate options.  Through the Energy Star website, contractors can access a range of free resources. For example, the “We sell Energy Star” logo is valuable branding that can be used in advertisements and brochures. In fall 2011, EPA will roll out an MS Excel-based savings calculator to help contractors and consumers alike calculate the benefits of ENERGY STAR qualified water heaters, as well as the payback period. 

There is also detailed information on available tax credits and rebates that can be used to help customers assess the value of choosing Energy Star qualified water heaters over others. And, in addition, more than 700 utility and state energy efficiency programs offering rebates to consumers for installing Energy Star qualified water heaters. Contractors can find out information on specific utilities by visiting the Consortium for Energy Efficiency. Many manufacturers provide contractors with training opportunities specific to the sales and installation of their Energy Star qualified products.