NexTraq (formerly Discrete Wireless, Inc.) unveils a rebrand initiative that incorporates a new image and messaging as well as a new approach to its Web site, which anchors the company’s  key differentiators within the fleet tracking industry, according to a recent company statement

As part of the initiative, one-minute reporting and 12-month customer data retention are now included in the standard NexTraq offering.

The NexTraq platform includes:

NexTraq Fleet Tracking platform (formerly MARCUS) — a cloud-based application that enables service and distribution businesses to optimize fleet operations while reducing operational costs and maximizing revenue.  The suite of applications — Fleet Dispatch, Fleet Metrics and Fleet Mobile — gives customers the ability to manage their fleet more efficiently and with greater impact to their bottom line. Additionally, easy-to-use reporting functionality delivers key performance indicators (KPIs) to benchmark company goals, the company says.

NexTraq Web Services

NexTraq Web Services is an open platform that allows customers to integrate third-party applications, such as accounting or billing, to the NexTraq platform.  

“The rebrand initiative to NexTraq strengthens our commitment to provide our customers with the highest-value GPS fleet tracking solution in the telematics industry. It’s an ideal time as the overall GPS market is forecasting dramatic growth,” explains Mike Scarbrough, CEO of NexTraq. “Historically, we have been a first-to-market company; proven again with one-minute reporting and 12-month customer data retention.  Our brand identity in NexTraq reinforces more than 10 years of design innovation and industry firsts.”