Andrew Verey will join Johnstone Supply as the Cooperative’s new Vice President of Sales and Marketing. A highly experienced distribution industry executive, Verey is driving ambitious new initiatives at the Johnstone Cooperative to enhance customer-specific services and improve marketing at the individual store level. 

Since assuming the position earlier this year, Verey has traveled extensively to visit with store owners across the country as well as the company’s five major Distribution Centers. 

In addition to specific initiatives Verey will also be responsible for creating overall marketing programs for the Cooperative’s entrepreneur Members. His professional expertise includes development of robust multi-channel, integrated marketing campaigns for distribution businesses, and Verey will apply insights learned from the data currently being collected to better target specific market segments (Residential HVAC, Light Commercial HVAC, Refrigeration and Strategic Regional and National Customers) and develop more effective marketing tools for stores. 

Verey’s VP responsibilities also include advising Johnstone stores on the opportunities found in the customer life cycle (learning how to acquire and service customers with the goal of retaining them for life) and the ongoing development of strong vendor programs with strategic and major manufacturer accounts. To support all of these efforts, Verey has recruited a full marketing team to help develop and implement these programs. 

Verey brings nearly 30 years of experience in management, operations and distribution business marketing, with particular expertise in strategic planning, market segmentation and customer/product life cycle mapping. Prior to joining Johnstone Supply, Varey held executive leadership and CEO positions for a range of national distribution companies. 

 “I’m very excited at the potential for us to build off of our already sterling reputation for customer service and support,” said Verey. “We are learning even more about our customers in every region and developing the strongest possible value propositions for their specific needs.”