“Word on the street is ‘throw a stone and you’ll hit an entrepreneur’; yet, only a fraction of these new companies will thrive, and that will be due to some proven strategies they will implement,” says Josephine Nicholas, PR Agent with Insert Catchy Headlines, and long time successful entrepreneur.
#1 – Successful Entrepreneurs Focus on Building Trust
“According to surveys, 68% of executives say that large corporations make a generally or somewhat positive contribution to the public good. Yet, only 48% of consumers agree. Additionally, surveys show consumer trust in businesses, in general, is still at an all time low. The numbers are staggering,” Nicholas says.
“One of the main reasons an entrepreneur start their own company is to get rid of the ‘corporate America’ mentality they can’t stand. Most entrepreneurs work very hard to earn the trust of each individual client as they create unique solutions to the needs of the marketplace. Consumers recognize this effort and respond to it with their dollars. In a market where consumers are still extraordinarily wary of ‘corporate America’, they are sure to give more business to the entrepreneurs who give them personalized attention and contribute to the public good with their creative efforts.”
#2 – Successful Entrepreneurs Respond to Changing Markets
“The current market has caused a significant shift in the needs and wants of consumers across the board; these consumers are demanding innovation by creative minds. An entrepreneur puts their creative mind to work and is willing and able to convert their new idea or invention into a successful solution for the consumer,” Nicholas says. “No matter what industry you are addressing as an entrepreneur, if you identify and address this shift, you will create an unbeatable connection with consumers.”
#3 – Successful Entrepreneurs Help Boost Local Economies
“The American Public is very community-oriented, and they band together, especially during tough times. Look anywhere throughout the United States, and you’ll see that local businesses and entrepreneurs are hailed as heroes by their communities. They provide local jobs and inspire confidence in the economy,” she says.
“Entrepreneurs realize that the heart of the American Dream is realized and moved forward every time an entrepreneur reaches inside, takes the risk and creates their company. Local economies respond to that in a way that almost resembles magic.”
#4 – Successful Entrepreneurs Communicate with the Media
“There are many companies and organizations that do some great things, and when they capitalize on the good by telling media outlets about their efforts, they gain a slew of new clients,” Nicholas says.
“It is important to recognize that the media outlets do have a desire to tell your story – once they understand why it’s important to their audience,” she adds. “Sometimes, it’s as simple as making a phone call to talk about the good thing your company is doing, and sometimes it’s about establishing a relationship with the contact at the media outlet.”
Josephine Nicholas runs her own PR Agency, Insert Catchy Headlines. She specializes in mapping out individualized media campaigns, and offers a comprehensive array of services to handle the diverse PR needs of her clients. Josephine can be reached at josephine@icheadlines.com or 734.385.6170.
