Luxaire® Heating and Air Conditioning (www.luxairebelievesinme.com) and its full-service marketing communications agency, Godfrey (www.godfrey.com), have earned a runner-up award in the category “Integrated Campaign” (less than $200,000) for a campaign launching a new series of air conditioners and compact, 33-inch gas furnaces. 

The campaign included print ads, product literature, direct-mail pieces, store banners and an interactive component that features destination pages, animated banners, button ads and an interactive promotional game offering a chance to win Super Bowl tickets.

All campaign elements directed target audiences to Luxaire’s Web site and successfully doubled dealer traffic online. BtoB Magazine recognized the campaign for its strong integrated approach and deemed it an example of b-to-b integrated marketing at its “hardworking best” that has a “grasp of how to use technology to its fullest.”

For more information visit: www.luxairebelievesinme.com or godfrey.com.