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New Menu Pricing Available for HVACR, Plumbing & Electrical Industry  


DALTON, Ga. — The New Flat Rate, an add-on system of menu pricing that does the work for technicians, is now available to the HVACR industry.

"I realized consumers were more than willing to buy if contractors could just find a way around high-pressure technician sales tactics," said Rodney Koop, founder and CEO of The New Flat Rate. "We hung out at big box retail stores for hours watching consumers make purchases quickly and with no apparent stress. What's more, no employees were attempting to 'sell' anything. The stores simply displayed good, better and best options in each product category, and consumers chose for themselves. We set out to replicate that experience."

The New Flat Rate team invested more than $500,000 and two years of nationwide ride-alongs, research and beta testing to develop menu pricing systems for four residential and light commercial contracting markets: HVACR Service & Repair, HVACR Equipment Replacement, Plumbing Service & Repair and Electrical Service & Repair.

The menu pricing systems are available in spiral-bound books or on iPads. Customized pricing is developed for individual contractors — from one-man trucks to large companies — based on data the client supplies, such as billable hourly rate, materials mark-up and taxes. Once contractors register, they can be up and running within a week.

Each market-specific edition covers hundreds of "menus," or service and equipment replacement scenarios. Within each menu there are up to five options the consumer can choose: Basic/Band-Aid, Bronze, Silver, Gold and Platinum.

Customer presentation pages contain these tiered options in consumer-friendly language alongside the corresponding prices; technician pages contain the "to-do" list associated with each tier. On a service call, all a tech needs to do is deliver a simple verbal script explaining the basics and let the customer choose the level of service they want.

The New Flat Rate's website details how its menu pricing systems work, outlines the tiered options, offers informative and entertaining videos, presents a series of compelling case studies and gives interested contractors an easy way to sign up for a demo.

For additional information, visit www.thenewflatrate.com.