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Neal Schaffer

 

Neal is the author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Neal is the creator of Advertising Age’s Top 100 Global Marketing Blog, Maximize Social Business, and a global speaker on social media. Visit www.maximizeyoursocial.com for additional information.

 

 


Articles by Neal Schaffer

Don't Post Without a Plan

In using such a scattershot approach to social media, you’re missing out on major opportunities to engage with potential and current customers, manage your reputation — and you may be alienating social media users in the process.
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