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Mudlick Mail Launches Direct Mail Service for HVACR Industry


ACWORTH, Ga. — Direct mail provider Mudlick Mail is bringing its personalized approach to direct marketing to the HVACR industry. The company’s comprehensive direct mail campaigns, which have helped businesses in other markets increase sales by as much as 40 percent, will now be available to the full spectrum of HVACR providers — from heating and cooling installation companies to air-conditioning contractors to HVACR maintenance and repair firms.

“We’re excited to enter this market on a broad basis and show the HVAC industry how powerful direct mail can be when it’s based on the right research,” said Tim Ross, president of Mudlick Mail. “Instead of using cookie-cutter campaigns, we target mailers to the best possible customers for our clients with the goal of generating a better response rate.”

Mudlick’s in-depth demographic research allows HVACR providers to direct their marketing efforts based on such key indicators as income and age of homes. The company also makes it easy to implement direct mail campaigns by providing everything from design to delivery in one comprehensive package.

The company’s value-added benefits, include:

• A dedicated account manager, who serves as a single point of contact for all of a client’s needs

• Free market analysis, to help identify the best possible campaign targets

• Free postcard design

• A free call tracking number to help clients correctly capture all inbound leads generated by their direct mail campaigns

• The ability to turn around campaigns with very little lead time

• ROI analysis reports

Mudlick also offers clients more flexibility, giving them the option to mail low quantities and to customize offers based on season. Because of its wealth of direct mail experience, Mudlick can also help HVACR providers craft offers that are more likely to produce a positive outcome and increase sales.

HVACR companies that have tested Mudlick’s services have reported strong results.

“The team at Mudlick showed us how to use direct mail effectively. Thanks to their partnership, we are increasing sales with new customers, replacement units and routine maintenance,” said Art Ragsdale, owner of Atlanta-based Ragsdale Heating & Air.

Mudlick offers financing plans to help HVAC companies get started with direct mail with little or no capital investment.

Visit mudlickmail.com for additional information.