Create Successful Customer Relationships
Mike Muhney, the co-creator of ACT! software, is CEO of mobile relationship management purveyor vipOrbit — the first relationship-centric contact manager solution enabling mobile business professionals to manage their contacts, calendar and client/customer interactions across Mac, iPhone and iPad platforms. Visit www.VIPOrbit.com for additional information.
When you put time and effort into maintaining strong relationships, you’re creating something with long-term value.
Even if the concept of managing customer relationships was the premise for the CRM industry, the actual result is little more than a tool to oversee an employee’s progress with customers and prospects.