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HVACRBUSINESS GUEST COLUMNISTS

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Ruth King

Latest Article:

Thinking About Selling?

Proper valuation of your business will yield greater profits.

All of us exit our businesses. We either sell it, shut the doors or our heirs dispose of it. Hopefully the exit is planned. When planning to sell your business,whether to relatives, employees or others, y...

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MORE ARTICLES BY Ruth King

Top Four Marketing Buys 
Target the right market, control the message, and track the results.

Flattening Out Seasonality 
Service agreements, marketing and diversity will make for smooth sailing year-round.

Stop Running A Warehouse Supermarket 
Inventory is a bet. When it’s busy make sure you pay as much attention to the bets you make as you would in the slower times of the year. Don’t let the “we’re too busy ...

Up For Bid 
Should I raise my prices? The real question should be: What’s going on in my company? To find the answer, look to your financial statements. When you go through your financial statements and see that your company is ear...

Lease vs. Buy Conundrum 
The next time you need computer hardware and software, a copier, or vehicles you’re likely to ask yourself this question: “Should I lease or buy it?” Some contractors have made the de...

Get Ready For Summer 
The signs of summer are here and in some areas it’s already hot. The phone is starting to ring because it’s getting warmer and people are thinking about their air conditioners. You’re starting to...

Drip Marketing Critical To Cash Flow 
Consistent cash flow is critical to your business. There are many ways to ensure that you have consistent cash flow. One is putting service-agreement dollars in an interest-bearing account. A...

Spring Cash Mistakes 
You can’t begin to plan for spring too early. Start preparing for the busier months ahead while you still are experiencing the slow, late winter months. This slower period gives you enough time to think and pla...

What To Expect From Your CPA 
CPAs are a part of your advisory team, provide them with the proper tools.

Three Things That Kill Your Business 
Make 2008 the year you resolve to keep your business alive by being in charge of your destiny.

How Do You Want To Operate Your Business? 
You can choose to put out fires or devise a plan, implement it and watch the profits grow.

Involving Employees In Goal Setting 
Employee engagement means an entire team is reaching for and achieving sales and profit targets.

Maneuvering Holiday Cash Mistakes 
In terms of finances, holiday planning doesn’t automatically come to mind — but it should. I’ve seen contractors make two major financial mistakes at holiday time and I want to ...

Avoiding The “Mercedes-Benz Syndrome” 
A sensible approach to saving will protect your company during inevitable downturns.

Keeping Productivity High As Summer Ends 
What to do if your customers are telling you “I’ll wait until next spring.”

It’s Summer — Time To Think About Winter 
Extra effort during the busy summer season stockpiles work for slow times.

Cash Management Especially Important In Busy Season 
The busy times have come. Your technicians are working overtime to handle customers’ needs. Instead of closing replacement sales based on the quality and reputation of your compan...

Analyzing Financial Statements, Part 2 of 2 
Use these metrics to measure your company’s financial health. Part two of a two-part series

How To Boost Revenues With Price Increases 
Charging an additional $10 is possible with proper diagnostics and materials costs.

Planning Your Marketing Budget 
Base your strategy on Web site updates, customer referrals, and direct mail.

How to Achieve Your 2007 Goals 
One of my favorite quotes is from Jack Welch, former CEO of General Electric. He says, “Reality is seeing things the way they are, rather than the way that you want them to be.” This qu...

Putting Your Plan to Work 
Once you’ve finalized your easy three-page business plan, which I described in last month’s column (see Bu...

Business Planning Made Easy Part 1 of 2 
This is the time of year that we start thinking about what happened in the year 2006 and what we want to do in 2007. We are all creating business plans in our heads. Unless we write down our thoug...

Set Your Profitable Price 
What should my hourly rate be? Contractors often answer this question using the “dart board” method. The contractor has no idea what t...


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