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Ruth King

Latest Article:

Cash Needs Should Drive Revenue Goals

"Catching up" and relying on credit are unreliable financial practices.


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MORE ARTICLES BY Ruth King

Why You Need Both Profits and Cash To Survive 
I received this question from a reader:Lets say you have a loan you are repaying — $10,000 total; $9,000 to principal, and $1,000 to interest. The only thing that shows on your P&L is the interest. The principal is reduced on the balan...

When It’s Time To Stop Cutting and Start Growing 
Peg your plan to the calculation of overhead expenses and cash needs.

9 Stupid Things Contractors Do In Slow Times 
Peaks and valleys are part of business, but you can manage them for better performance.


As The Year ends, Review Your Pricing Strategy 
Determine your position in the market; then define desired profitability.

Are You Ready To Take Advantage Of Barcoding’s Benefits? 
If your company already counts inventory, consider taking the next step.

Pulling it All Together: A Good Financial System 
Over the past several months, I’ve written about the pieces that comprise a profit and loss statement and balance sheet as well as how to ensure that these financial statements are formatted correctly. A good financial system is based on both the monthly ...

Is Debt Good? Only You Can Decide 
Cash-flow gain is a guideline, but borrowing is ultimately a personal decision.

Is an ESOP Your Best Exit Strategy? 
It might be for profitable companies with high cash flow and skilled, engaged employees.

How to Calculate Overhead-Cost-Per-Hour By Department 
Using this measure will provide a more accurate picture of profitability than when using gross margin alone.

Use Overhead-Cost-Per-Hour, Not Just Gross Margins for Measuring Profitability 
Editor’s Note: This is the first of a two-part series. Ruth’s column in the June issue will address calculating overhead-cost-per-hour in more detail.  In traditional pricing calculations, residential contractors are taught to determin...

Understanding Profit & Loss Statements 
The formula is simple, but listing items in the right categories and being consistent are vital.

More Balance-Sheet Basics: Liabilities and Net Worth 
Liabilities are debts that your business owes. Like assets, liabilities are divided into two segments: current liabilities and long-term liabilities. Read More

Understanding Your Balance Sheet: Assets 
Assets are divided into two categories on your company’s balance sheet:  current assets and long-term — or fixed — assets. Read More

New Year's Resolution: Befriend Your Financial Statements 
Properly prepare and review them regularly to monitor overall performance.

2010 Results: Attitude and Focus Beat the Economic Blues 
How did you do in 2010? The past few years have been difficult for many contractors and devastating for many new-construction contractors. However, many contractors I know did very well in 2010 despite the economy and despite all of the bad news in the me...

Set Maintenance Agreement Goals To Cover Overhead 
Many contractors have grown their maintenance agreement base to the thousands, even tens of thousands of customers. These companies have discovered that maintenance agreements can cover the entire overhead cost of their company.

Boost Technician Confidence To Sell More Service Agreements 
Technicians tend to remember the noes and forget about the yeses. Most are so fearful about getting a no that they don't ask questions, write things down, or explain the facts to the customer. This is a disservice to the customer.

Coming This Fall! A Chance for Bonus Profits 
Invest additional time and resources to inform customers and prospects about the expiring replacement tax.


7 Dead Giveaways That Your Financial Statements Are Wrong 
Your financial statements are your scorecards. If they are not accurate, you might make the wrong business decision based on incorrect information. Read More

6 Ways To Proactively Raise Cash 
Making calls to past-due customers, former customers, and happy customers helps to keep the cash flowing. Read more.

3 Ways to Improve Cash Flow 
Businesses can improve profitability in many ways. Some require making substantial investments, such as buying new equipment to add services or expanding marketing efforts. There are inexpen...

5 Ways to Boost Work Year-Round 
Becoming less dependent on weather will strengthen your business.


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