Keith Mercurio is the sales trainer for Nexstar Network and trains members on sales, customer service, and motivation. Before joining Nexstar, he worked within a Nexstar member company, first as a plumber, then developing an HVAC sales division that produced $3.7 million within the first two years while incorporating many of the same techniques he teaches today.
Articles by Keith Mercurio
5 Keys to the Art of Price Conditioning
Discussing price earlier in a call – a practice called Price Conditioning – can be more successful in getting customers to do business. Here are five key steps for implementing Price Conditioning
Increase Close Rates and Average Tickets with Bundling
Bundling is the assigning of a single value to a combination of multiple items, and it is one of my favorite topics because it’s a genuine “art.” To learn how to present bundles to potential customers requires a lot of training, time, and faith because the shift in your thinking will be significant.