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HVACRBUSINESS GUEST COLUMNISTS

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Guy Kawasaki

Latest Article:

The Art of Resisting Irrational Behavior

When you’re tuned in to why you’re responding a specific way to a situation or a person, you’re likely to make better decisions for yourself and for your business.

An age-old question that small business owners face is, “Why do intelligent people occasionally make bad choices?” “Sway: The Irresistible Pull of Irrational Behavior...

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MORE ARTICLES BY Guy Kawasaki

Why Change is Good 
Change equips you to handle any transition. Simply believe that something good will come.

Does Your Brand Have Personality? 
Make sure customers see you as more than just a faceless entity.

Word-Of-Mouth Marketing 
How often do companies successfully engineer word-of-mouth marketing?

20 Questions with Guy Kawasaki 
1. You were born and raised in Hawaii, but are a passionate hockey player. Where’s your surfboard? I have a surfboard. I got it for speaking for the Surf Industry Manufacturers Association. If I speak for one of the...

Why The Best Service Is No Service 
Bill Price was Amazon.com’s first global vice president of customer service. Since leaving Amazon.com, Bill formed Driva Solutions to help clients deliver great customer experiences. He recently co-authored...

Guy Kawasaki's Art of the Start 
Guy Kawasaki's Art of the Start

The Essence of Duct Tape Marketing 
Duct tape (the tape) is simple, effective, and affordable — it’s n...

What Were They Thinking? 
D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University. He is the author or co-author of 12 books. Pfeffer received his B.S. and M.S. degrees from Carnegie-Mellon U...

The Nine Best Story Lines For Marketing 
How you spread your message is just as important as the message itself.

Are You An Egomaniac? 
Steven Smith has spent the past 10 years exploring how great leaders use ego differently than everyone else—how they work, think, collaborate, and who they are. The result of his work is a book he co-authored w...

How To Write A Business Plan 
I work in the surreal world of Silicon Valley, where venture capitalists ...

Effective Sales Presentations Are Short, Focused 
I suffer from something called Ménière’s disease. The symptoms of Ménière’s include hearing loss, tinnitus (a constant ringing sound), and vertigo. There a...

Give Your Web Site A Tune Up 
Changing a few things can make customers more comfortable interacting with your company online.

The Art Of Execution 
If my memory isn’t failing me, after the Robert Redford character gets elected in The Candidate, he whispers to one of his supporters, “Now what?” Raising money is like running for office: It ...

The Art Of Partnering 
When I went through the security line at San Francisco International Airport recently, I noticed a lapt...

The Art Of Remaining Sane 
Don’t let your competition drive you crazy, and if you do, don’t show it.

The Zen Of Business Plans 
Even if you aren’t looking for investors or to borrow money, a business plan is a must.

The Art of Driving Your Competition Crazy 
How to flummox your competition without hurting yourself in the process.

How To Be An Effective E-mailer 
Because of my recent column about schmoozing (December, 2006), you might think I’m a warm, fuzzy, and kumbaya kind of Guy. Mo...

The Art of Schmoozing 
The key is to establish a relationship before you need it. And this i...

Why smart people do dumb things.(Like Not Backup Their Hard Disk) 
How did you end your summer? A nice barbeque at the beach or maybe a quiet afternoon with the family? Mountain b...

The Art of Firing 
It’s one thing to lay off people, but quite another to fire someone. In a sense, a layoff is easier because it usually happens in bad times, and so doesn’t single a person out. A firing, by contrast, can occur in good times as well as bad, a...

The Art of Recruiting 
Recruiting doesn’t begin and end with the hiring process, it remains one of the most important aspects of any hiring manager’s job.

The Art of the Board Meeting 
I’ve been on both sides of board meetings: as the entrepreneur (a.k.a., the “victim”) and as the board member (a.k.a., the “heavy”). I can’t tell y...


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