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Joy Gendusa

Joy is the founder and CEO of PostcardMania, a marketing firm in Clearwater, Fla. specializing in lead generation and direct mail. Using only postcards, Joy grew her business from the ground up, from a one-woman startup with just a phone and a computer, into a company generating more than $21 million in annual revenue and employing more than 200 people. To download a free report with successful HVACR campaigns and designs, visit postcardmania.com/go/hvacsuccess.

 


Articles by Joy Gendusa

Score 250 New Jobs Using the Goldmine You Already Have

Your customer database is filled with consumers in need of your services at least twice a year.
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Grow Your Business with Direct Mail

No one knows better than you that the needs of your customers change with the seasons — so remind them.
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Market Your Way to Business Success

Today, there are so many different marketing channels — and so much competition — it can make your head spin. Here are 10 effective marketing habits of the most successful HVACR contractors, and how to implement them in your business.
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Marketing Shouldn’t Be An Either/Or Approach

The key to maximizing your return on marketing investment is to integrate your campaigns. Use strategies from both the digital and print worlds. Together, these options complement each other and create an even more effective marketing whole.
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4 Steps to an Ideal Winterization Service Marketing

Promoting your business during Fall months can generate wintetime sales and revenue
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3 Reasons Your Direct-Mail Results Stink

Postcard marketing will work for you if you do it correctly. Include these 10 elements to prepare a solid direct mailing piece.
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