Joseph and JoAnn Callaway are coauthors of the New York Times best seller Clients First: The Two Word Miracle and founders of the real estate company Those Callaways. For additional information, visit www.clientsfirstbook.com.
Articles by Joseph Callaway
Clients Are Your First Priority
Putting your customers’ interests ahead of your own will seem counterintuitive, risky and sometimes even frightening, especially at first. Eventually, though, keeping your commitment to “Clients First” will start to feel natural.
10 Ways You May Be Failing Your Customers
Most HVACR business owners would be shocked to hear they’re putting clients last. In reality, they’re putting so many other things first — their own bank accounts, comfort, convenience, even their own pride — the customer really does come last … or close to it, anyway.