Joseph and JoAnn Callaway are coauthors of the New York Times best seller Clients First: The Two Word Miracle and founders of the real estate company Those Callaways. For additional information, visit www.clientsfirstbook.com.
Articles by Joseph Callaway
10 Ways You May Be Failing Your Customers
Most HVACR business owners would be shocked to hear they’re putting clients last. In reality, they’re putting so many other things first — their own bank accounts, comfort, convenience, even their own pride — the customer really does come last … or close to it, anyway.