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HVACR Business Web Poll
It seems as if everyone is using social media professionally or personally. Some businesses find groups such as Facebook and MySpace, as well as Twitter, invaluable marketing tools. How are you using social media to market your company? (Please feel free to leave comments.)

We have a page on Facebook, MySpace or LinkedIn.
We are using Twitter to send information on products and services to customers.
We are using blogs to promote ourselves as experts.
We want to use social media tools in marketing, but we don’t know how.
Social media marketing is a waste of time and money in our industry.

HVACRBUSINESS GUEST COLUMNISTS

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W. Theodore (Theo) Etzel

Latest Article:

Strategic Success

Focus on a process, not a final plan, to reach your business goals.

“If you don’t know where you want to go, then any road will take...

Read More  

MORE ARTICLES BY W. Theodore (Theo) Etzel

Investing in Community 
A passion for supporting local organizations and individuals creates positive change that can radiate beyond organizational or neighborhood borders.

Survive & Thrive The Market Flux 
Managing your business wisely in down times will enable you to thrive when the bull market returns. In fact, learning to survive during a rough economy will teach you more about your strengths and help you avoid weaknesses in the future — no matter t...

The Ostrich Complex 
Myth: Ostriches bury their heads in the sand. Fact: They don’t. It merely appears...

Hot Issues, Cool Solutions April 2008 
    Theo Etzel, HVACR Business editorial advisory board member and president of Naples, Fla.-based Conditioned Air, offers a solution ...

The Power Of Learning 
Business owners must continue learning or risk dragging their companies into mediocrity.

Open Up To Open Book 
Sharing financial information helps employees clearly see the target your company is aiming for. Once the target is in sight, success will follow.

Is Your Company Ready For A CFO? 
Everything starts with the sale. No sales, no need for people, no need for inventory, no need for accounting, no need for you. If you’re in business or trying to achieve a higher level of business, your main foc...

Abundant Opportunities 
The country’s growing Hispanic population can provide enthusiastic, skilled employees if companies properly address challenges.

“Safety Bucks” Program Pays Off 
Conditioned Air uses public rewards and peer pressure to improve safety and reduce costs.


 









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