Here’s an example of using my Publisher’s license to promote one of the ultimate Big Ten face-offs of the year! Not only does this press release relate to my alma mater, MSU, but it also combines an interesting approach to a very creative marketing concept. The big question is not who will win the game—the Spartans, of course—but how can I get a seat at the Tailgate Display? –Terry Tanker

York® School Colors Tailgate Display Attracts Customers and HVACR Business Publisher
Spartans vs. Buckeyes in East Lansing, October 14, 2006

The York® School Colors Tailgate Display from Johnson Controls is traveling around the country this fall, helping York dealers and distributors introduce customers to the college logo and color panels that fit the York Affinity™ line of heat pumps.

The three-part display includes a trailer flanked by two enclosed climate controlled tents. The trailer is equipped with two York Affinity heating and cooling systems to provide comfort to visitors in the adjacent tents. The tents are outfitted with sofas and chairs, flat screen televisions and video game consoles.

The York brand of Johnson Controls has signed agreements with the Atlanta-based Collegiate Licensing Company and the Michigan-based License Resource Group in order to offer the logo panels that replace the standard condensing-unit panels. The tents also display some of the more than 77 college and university logo panels currently available on the Affinity series of residential air conditioners and heat pumps.

Since its introduction last September, the York School Colors Tailgate Display has visited approximately 50 events, including football games, home shows, dealer and distributor events and open houses.

Dealers who want to reserve the trailer as part of a promotional event can do so by contacting Chris Mann of Genesco Sports at 732-355-0800 or cmann@genescosports.com.

Vapor Power delivers it’s 10,000th boiler!

For over a century, Vapor Power has been the leader in designing heating solutions for a wide variety of industries. As the original designer of the “Steam Generator,” VPI offers a wide variety of specialty designed steam generators, hot oil heaters, electric boilers, super-heaters and complete skid-mounted packages for any heating process. From their initial applications in the railroad industry, to sophisticated mobile- and land-based systems for the United States Department of Defense, Vapor now offers the latest in controls and combustion technology coupled with the proven benefits of its compact design. All products offer the benefits of having a compact footprint, fast start up, and high turndown in an explosion-proof design. Today’s designs offer the widest available range in PLC based linkage less controls and communication capabilities to easily interface with any automation system. All steam generators and hot oil heaters offer the fastest start-up in the industry, thus providing heat when you need it, which saves wasted fuel.

Air Circulator Offers Chemical-Free Alternative

Honeywell Commercial Air Products and nbc Products Inc. have formed a brand licensing partnership in a move to strengthen their market position in commercial filtration. According to nbc Products, this means that new innovative filtration designs are now available, including the Honeywell Commercial Air Products F114B Ductless Bathroom Air Circulator. It was developed to provide a chemical-free alternative to chemical-masking agents for odor, and to enhance ventilation of undersized bathroom fans. A high-performance surface-mounted Coanda airflow circulator is equipped with MERV 14 particle filters and eight pounds of CPZ sorbent media to absorb odors and oxidize acid gases. The F114B is designed for long filter life (12 to 24 months) and delivers up to 470 cubic feet of air per minute. – www.cleanairfacility.com

New Design Keeps Mr. Slim M-Series Quiet

Mitsubishi Electric HVAC Advanced Products Division, Suwanee, Ga., recently unveiled its new Mr. Slim M-Series line of INVERTER-driven cooling-only and heat pump products. Pictured is the MSZ-A09NA indoor model, which has a cooling capacity of 9,000 Btu/h and a heating capacity of 10,900 Btu/h. The Mr. Slim MSZ-A09NA model qualifies for ENERGY STAR Tier 2 with a SEER of 17.0, an EER of 13.0 and an HPSF of 8.2. With sound ratings as low as 22 decibels (dB(A)), the quiet operation of the M-Series is the result of a reduction in refrigerant noise and new unit design. The M-Series also offers a variety of control settings, giving each individual end user the flexibility to meet their desired temperature conditioning in all climate types.

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