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INSIDE HVACRBUSINESS

The Issue: May, 2009

Management Resource Shelf

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Your company faces a lot of challenges within a highly competitive industry. Keeping on top of the latest best practices in managing business and leading people is a challenge in itself. There are literally thousands of business books published every year. Who has the time to decipher which will be the most insightful read? We’re providing comments on books that will educate you on business concepts and new skills. This year, we will whittle thousands down to about 50 titles worthy of inclusion in your management library. Visit our Web site for the entire list of reviews.

Beyond the Babble: Leadership Communication that Drives Results
By Bob Matha and Macy Boehm
(Wiley, $27.95)
Available through major bookstores and online at www.amazon.com.

Improve your leadership skills — even if you aren’t a “natural” communicator — with a specific communication strategy that anyone can use. Authors Bob Matha and Macy Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization’s culture, and how to measure results. They also show how internal communications professionals can improve an organization’s communication to the outside world.



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