Jeff Shawd is Vice President of Marketing for GE Capital’s Retail Finance Business where his leadership has generated growth across a range of business segments by creating new markets, products, channels and compelling selling propositions. His key areas of expertise include business leadership, P&L, marketing, positioning strategy, change management, new business development and new product development.
Contact Jeff at email@example.com
Articles by Jeff Shawd
Developing Your Digital Marketing Skill Set
You know the technical side of your business,
but your marketing skills might need improvement. This article shows how investing time to strengthen your digital marketing skill set can pay off.