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Haier America Announces Better Business Bureau Accreditation


WAYNE, N.J. – Haier America, a subsidiary of the multinational Haier Group, has been accredited by the Better Business Bureau (BBB) serving New Jersey. The BBB, whose mission is to be the leader in advancing market place trust, requires accredited businesses to meet its high "Standards of Trust" that include integrity, honesty in advertising and transactions, transparency, responsiveness to customer concerns, and a commitment to honoring all agreements.

The accreditation reinforces the company's recent moves to grow the company as more than a leader in home appliances and consumer electronics, but a global leader in home solutions.

"At Haier America, we're building more than just home solutions, we're building consumer trust," said Adrian Micu, president and chief executive officer of Haier America. "A Better Business Bureau accreditation lets consumers know that when they choose a Haier product they are choosing an ethical company committed to customer service and quality product."

Haier is a new kind of appliance brand focused on home solutions designed for each stage of the emerging consumer's life — from university and first apartment to every shape of family living — making each aspect of home life easy and enjoyable for consumers who seek value over status, intelligence over trend and individuality over the status quo.

For additional information, visit www.haier.com.