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Haier Announces Strategic New Executive Appointments


NEW YORK — Haier America has appointed three key new business leaders: Gina Copeland as senior vice president, Air Quality; Sanjay Gupta as vice president product platform development, Major Appliances; and Paul Riley as vice president sales & marketing, Major Appliances.

Copeland will be accountable for Haier's Air Quality business in the Americas. Well thought of in the industry, she has spent the majority of her career in strategic roles developing and executing high growth strategies. Most recently, she held the position of senior director, strategy & planning, for the Heating and Cooling division of Mitsubishi Electric.

Copeland holds a Bachelor of Science in Mathematics/Physics from Spelman College, a Master of Science in Industrial Engineering from Wayne State University and a Master of Business Administration from the University of Michigan.

Gupta will assume the role of product strategy officer for Major Appliances and be accountable for the development of the strategic plan and creation of product roadmaps for all appliance categories. An industry veteran, Gupta's blend of strategy and operations expertise has led to increasing levels of leadership throughout his career including the strategic planning, product innovation and business development activities for Whirlpool's global laundry appliances. He holds a PGDM from the Indian Institute of Management, Lucknow and a Bachelor of Technology from Kamla Nehru Institute of Technology.

Riley will function as the sales & marketing lead for Major Appliances and be accountable for the creation and execution of the go to market strategy for all categories. He has held multiple sales & marketing roles of progressively increasing responsibility throughout his 15 year career with GE Appliances. Most recently, as senior brand and product line marketing manager, he led the efforts to redefine the Monogram brand through a Preferred Builder Program, Consumer Facing Rebate Program and brand distribution strategy.

For additional information, visit www.haier.com