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Frank Rotello

Frank Rotello is vice president of InsideIQ Building Automation Alliance, an international alliance of independent building automation contractors representing common automation and security system platforms. A 30-year veteran of the industry, Rotello is also the CEO of Alpha Controls & Services in Rockford, IL.

Contact Frank at frankr@alphaacs.com

Articles by Frank Rotello

Guidelines to Selling Sustainability

Selling sustainability is about offering a long-term value to your customers that will provide a payback for years to come. The sales process is based on presenting data and solid solutions while building a durable relationship with your customers.
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