High Yield Contractors know the key to marketing success is to deliver ongoing, consistent messages that emphasize quality.
If there's one thing that distinguishes great, well-known brands, it's consistency. It's your message consistently delivered to potential customers over time. In the case of many capital goods products, customers rarely need the product you sell at the time you send the message out. They will respond to your brand when they are ready, and when it fits their timing.
Without frequency communication programs have no hope of success. Over the years, more research has been conducted on the importance of frequency to build brands.
Marketing is a challenge for many small business owners, whether you sell tires, jewelry or HVACR services. Advertising and lead-generation tactics have changed significantly in recent years, and they continue to evolve. Today, knowing how to use the latest digital communications tools is an important skill set that can help your business thrive.
Be proactive with delivering a consistent message — and keep up with the latest marketing trends — and you'll soon be on your way to becoming a High Yield Contractor.