Successful contractors aren't apt to sit and wait for customers to come to them — they seek out customers and actively communicate their message. A majority of High Yield Contractors (52 percent) indicates they have active marketing programs, including advertising and promotions.
Whether it's advertising, promotions or ongoing public relations and social media campaigns, marketing your business is essential to achieving continued success.
The heart of your business success lies in its marketing. To succeed in any business, the products or services of that business must be communicated with consumers.
Nearly all High Yield Contractors (96 percent) identify one of their key business responsibilities as sales/marketing management for the company.
A marketing program that gives your company the best chance is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events.
From your own personal brand to your company's brand, what you stand for and what your customers know about you is critical. The key to maximizing your return on marketing investment is to integrate your campaigns.
It's important to track the results of your marketing campaigns as well. High Yield contractors know how critical it is to constantly re-evaluate programs, and make changes as necessary for maximum effectiveness.
If the marketing expenses are generating revenue, then don't cut them. If they're not generating revenue, do something different but don't cut out the way potential customers find out about your company.
Be proactive in marketing your company, with programs designed to communicate with your audience and promote your services, and you'll soon be on your way to becoming a High Yield Contractor.