Many High Yield Contractors (47 percent) realize the benefit of expanding the number of services they offer as it relates to growing sales.
Often, contractors can best differentiate themselves by focusing on deeper customer concerns such as health and air quality; whole-house humidification or dehumidification; zoning to eliminate hot/cold spots; advanced thermostats that do more than switch systems off and on; and whole-house diagnostics and servicing for highest energy efficiency.
Many High Yield Contractors (36 percent) see value in expanding their businesses to better service customers. This could include adding services such as plumbing, electrical or home performance solutions.
Your technicians are already servicing existing homes and commercial properties. By emphasizing additional market sectors — such as plumbing or building performance — they may find potential opportunities to generate additional revenue for your company.
To truly increase sales you've got to find new customers. Of the 89 percent of High Yield Contractors who have specific plans for growing revenue, 26 percent plan to do this by expanding into new geographical areas.
Once you have the products, services and staff in place to grow, the next logical step is to grow your service area. It's important, however, not to stretch yourself too thin or make it difficult for your technicians in the field to get the support they need. But, bringing your services into neighboring cities and suburbs may be just the push you need to reach the next level of revenue growth.
Be proactive with your growth strategey — whatever it may be — and you'll soon be on your way to becoming a High Yield Contractor.