As a company leader, your ultimate responsibility is to become the "chief culture officer." After all, a strong company culture will lead your business to success.
Culture encourages a company and its employees to act in a consistent way. The presence of a strong culture, in turn, plays a key role in the success of an organization.
Culture, like strategy, is something High Yield Contractors spend time on every single day. Your words and actions serve to reinforce (or can undermine) your stated mission, values and strategy.
Culture is a fascinating topic because it is largely intangible, yet is a significant source of opportunity for many companies. Create a strong, vibrant culture and your results will improve. A strong culture will create unity of effort, increase employee satisfaction and improve your results.
Be proactive in creating a company culture that drives strategy, and you'll soon be on your way to becoming a High Yield Contractor.