It takes determined leadership and commitment to maintain a professional sales organization. Without a clearly defined professional sales process, a company will lose opportunities to repair outdated equipment. No one wins when this happens.
A High Yield Contractor's ultimate sales goal is to build long-term relationships with people so that they become loyal customers. You will do this by demonstrating your most valuable asset. The only way to create trusted, deeply loyal relationships is to spend face-to-face time with customers in a fun or relaxed atmosphere. As with friends, building trust takes lots of quality time.
Selling quality takes persistence, discipline, and determination. The tendency is to get caught up in the price game. The first question is always "How much?" People buy price once and live with quality forever. Your job is to remind them of this over and over and not let them forget what you have to offer.
Be proactive with your sales strategy, and you'll soon be on your way to becoming a High Yield Contractor.