HVACR BUSINESS AOTC ENEWS
enewsletter
 
Ron Smith
 
Ruth King
 
 
 
 
SEPTEMBER 2018
web exclusive

Know Your Competition

To position your business in your particular market, you need to know who your competition is, and what they’re doing. This isn’t just when you’re starting out. Whether you’ve been in business for 3 months or 30 years, it’s good to step back every once in a while and review what your business stands for, and whether you’re still operating according to those values.

By Mike Moore

Mike Moore
Clockwork
business insights

The Keys to Your Success Today May Not Work Tomorrow
A winning strategy is an essential part of leadership. It’s a result of your ability to create a vision and then build a team that can execute on your bold ideas. This is a unique gift, one that brings you power, prestige and, if you do it right, wealth. The problem for some leaders, however, is that they get too locked in to their tried-and-true formula for success.

Having a Strong Brand is a Driving Force of Revenue
When it comes to measuring how strong a brand is, revenue does not always tell the whole story. Neither does having strong name recognition. While they are important, it doesn't necessarily guarantee future success, especially in the face of ever-changing consumer expectations. What really matters is relevance and if your brand is important to people in their daily lives.

9 Reasons CEOs Should Hire Introverts Not Extraverts
Extraverts get most of the attention and credit, but it's the introverts who actually get the job done. According to decades of academic research, introverts are more likely than extraverts to have the characteristics CEOs want in an employee.

Why Your Website Is Probably the Dumbest 'Salesperson' on Your Team
The term “salesperson” can often evoke the stereotypical image of a used car dealer who will do anything to get a sale. But that’s an outdated image. The best salespeople today are skilled professionals who get to know all they can about a prospect. They do research in advance. They ask questions and listen carefully to answers.

Climate Change Is Everyone's Problem
Imagine a world with affordable, clean energy, sustainable cities and communities, and decent work and economic growth for all. That is the world the United Nations imagined when it defined the 17 Global Goals for Sustainable Development with “the desire to create a future where there is no poverty, the planet is protected, and all the people enjoy peace and prosperity.”

Three Ways To Guarantee Your Grandkids An Education
So, you’ve made a boatload of money. What do you want to do with it? Linda Beerman, head of wealth strategies at CIBC Wealth Management in Atlanta, tells her rich clients they basically have three choices: use it for their lifestyle, give it to their kids and grandkids, or do something charitable. Invariably, she says that the reply is this: “'I really want to make sure my grandchildren are educated.’”

products

ARMSTRONG
Tango Parallel Pumps

Armstrong

BOSCH
Buderus SSB Series

Bosch

DANFOSS
Digital Service Tool

Danfoss

DIVERSITECH
AC Security Cages

DiversiTech

ENVERID
HLR Rooftop Model

enVerid

FRIEDRICH
J-Series Ductless

Friedrich

LG
Rotary Compressor

LG

PARKER SPORLAN
FR Series TEV

Parker Sporlan

VIEGA
MegaPress Fittings

Viega

archives

Differentiate Your Business Strategy
When product and service promotion by technicians is treated as a service, you avoid making recommendations for the sake of “selling” and focus on promoting only those products and services that you think will provide a measurable benefit for the customer.

Competitive Positioning
Contractors should never pick up the phone if they can’t answer the following question: why should this customer do business with me? The answer to this question is what sets you apart from other contractors. It’s your competitive position in the market.

The Five-Step, One-Day Strategic Plan
You don’t have to write a book or shut down the office for a week to create an effective strategic plan. In fact, you can create a strategic plan in just one day. It doesn’t even have to be perfect or elaborate. Just get a few of your key people in a quiet place and get started.

 

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