Digital Ad Guidelines
HVACR Business' preferred file format is a press-ready PDF, created from a postscript file from your native application. Please do not export to a PDF from your applications unless you are using Adobe InDesign.
DO... DO NOT...
Embed fonts and images Save as or export PDF from application.
Convert fonts to outlines when possible Use PDFwriter
Flatten Photoshop files Use Open Type Fonts
Convert RGB to CMYK Trap your PDF
Convert spot colors to process,unless running as a spot Use attributes on fonts (don't add boldfacing. underlining, etc. to your base font)
Send a proof Upload insertion orders
Print a postscript file and use Acrobat Distiller Use security