Build a Brand Through Storytelling

Originally published: 06.01.18 by Kenneth Goodrich

Stories tell the customer what you stand for and why they should choose you.

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Refresh Your Social Media Presence

Originally published: 12.01.17 by Ben Hubbert

Stand out in the clutter and keep your audience’s attention by blending platforms.

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Improve Your Business Writing

Originally published: 09.01.17 by Chuck Eddy

10 tips to deliver information and persuade others to your point of view.

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Your Call Center is a Brand Experience

Originally published: 05.01.17 by Tom Merriott

If your marketing proclaims you to be the expert, the doctor, the professional, then your call center should reflect that brand.

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Use Social Media to Improve Customer Satisfaction

Originally published: 04.01.17 by Daniel Lemin

Proactive, customer focused social media efforts are one of the most impactful things you can do to improve customer satisfaction with your company.

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Maximize Your Dispatch

Originally published: 02.01.17 by Tom Merriott

When done correctly, a combination of variables will lead to your ultimate success — and it starts with getting your entire team on board.

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How to Run Effective and Efficient Meetings

Originally published: 01.01.17 by Bob McEwan

Always have an agenda prepared and use it to bring everyone back on track. If a meeting goes too long you will lose your audience.

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Customer Communication Drives Business Forward

Originally published: 11.01.16 by Nicholas Morosoff

Ongoing conversations with your customers can yield invaluable information, align expectations and even uncover solutions that address some of today’s hurdles.

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Show You CARE

Originally published: 10.01.16 by Jim Baston

The core ingredient for a good relationship is trust. The level of trust in a business relationship is a major determinant of whether a customer will choose to continue to do business with you.

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Teach Your Service Techs the Fine Art of Good Conversation

Originally published: 03.01.16 by Jim Baston

Seize the opportunity to define the customer experience through the conversations your technicians have with your customers, and manage the image they portray to your customers.

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Know Your Limitations

Originally published: 01.01.16 by Geoffrey R. Tumlin

In our enthusiasm for our new digital communication tools, we've lost sight of the people behind the tools. Here are five unrealistic expectations we have for our smartphones.

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Know Your Customers and What They Really Want

Originally published: 01.01.16 by Jim Baston

Although the secret of success in service may be to profitably provide what the customer really wants, effectively addressing those wants is far from easy.

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Earn the Trust of Your Customers

Originally published: 11.01.15 by Marjorie Adams

There is a direct correlation between how companies operate internally and the trust they earn from their customers. The business processes of companies directly impact a customer’s trust in those companies.

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Three Cheers for Customer Service

Originally published: 09.01.15 by Jim Baston

Good customer service, while once the basis of competitive advantage, has become increasingly a necessary condition for doing business — particularly within mature industries such as HVACR.

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The Challenge and Celebration of Communication

Originally published: 08.01.15 by Ben Hubbert

Communicating is hard to do, but it is also necessary in our lives every single day. It’s important to help your team to find a balance between over-communicating and lacking an adequate amount of communication.

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Create Successful Customer Relationships

Originally published: 07.07.15 by Mike Muhney

If businesses exist, as Peter Drucker proposed, "to create and keep a customer," then success is defined by the relationships you establish with your customers.

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5 Steps to Satisfy an Unhappy Customer

Originally published: 06.01.15 by Gere Jordan

Both unhappy customers and happy customers deserve to be treated like they are your only customer, especially in the HVAC world.

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Reputation: The Real ‘R’ in CRM

Originally published: 07.01.14 by Mike Muhney

Even if the concept of managing customer relationships was the premise for the CRM industry, the actual result is little more than a tool to oversee an employee’s progress with customers and prospects.

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Create a Win/Win with Your Team

Originally published: 05.01.14 by Vicki Suiter

To practice open, honest communication, you have to take responsibility for the communication first, and then be genuine, real and truthful in that communication.

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4 Keys to a Successful Publicity Campaign

Originally published: 05.01.13 by Russell Trahan

Plan early and don't be afraid of a little controversy.

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About To Blow Your Top? Stop and Think — About Yourself

Originally published: 04.01.13 by Bob Whipple

When working in close proximity, human beings have a remarkable ability to drive each other crazy. The phenomenon occurs daily for most of us.

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5 Tips for Effective Press Releases

Originally published: 04.01.13 by Marsha Friedman

Entrepreneurs and businesses all have a message they want the press to help share. They may be interested in contributing an article or column. They may have a great story they’d like a reporter to tell. Or, they have a product or service that can help readers solve their problems.

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Benefits of Mobility Keep Growing

Originally published: 03.01.13 by Jim Wenninger

Now that data coverage has expanded, and mobile devices have improved to meet demand, software providers are developing business solutions that can help contractors boost efficiency through improved connectivity.

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How to Avoid Meaningless Meetings

Originally published: 03.01.13 by Michael Feuer

Everyone who chairs a business meeting should ask participants this same question at the conclusion of the session. One word of warning: Be prepared for some surprising responses.

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Preparing Customers for a Home Performance Assessment

Originally published: 02.01.13 by Paul Morin

Once you have landed a Home Performance Contracting (HPC) job, helping your customers prepare for an assessment is critical. Communication is key. This is an opportunity to clarify expectations.

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6 Tips for Rejecting Bad Ideas Without Being Rejected

Originally published: 02.01.13 by Curt Wang

When it comes to gaining influence, remember the law of reciprocity. The more you support others, the more they will support you. If you want people to adopt your ideas in the future, you need to be collaborative yourself. The key is to learn to reject or redirect bad ideas in a thoughtful, positive, and more collaborative way.

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13 Tips for ‘13

Originally published: 01.01.13 by Beverly Flaxington

Ways to Improve Your Workplace Relationships

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