Small Businesses, Big Brands
Originally published: 04.01.14 by Jenn Lonzer
Fleet branding has 2.5 seconds to make an impression on passersby; make every second count
Trademark Basics for Small Business Owners
Originally published: 04.01.14 by Beniam Biftu
Understanding the value of your trademark is just the first step: Consult a trademark lawyer and pursue legal registration.
4 Keys to a Successful Publicity Campaign
Originally published: 05.01.13 by Russell Trahan
Plan early and don't be afraid of a little controversy.
About To Blow Your Top? Stop and Think — About Yourself
Originally published: 04.01.13 by Bob Whipple
When working in close proximity, human beings have a remarkable ability to drive each other crazy. The phenomenon occurs daily for most of us. Here are 10 common-sense tips that can change the pattern, so you will have better relations with others.
5 Tips for Effective Press Releases
Originally published: 04.01.13 by Marsha Friedman
Entrepreneurs and businesses all have a message they want the press to help share. They may be interested in contributing an article or column. They may have a great story they’d like a reporter to tell. Or, they have a product or service that can help readers solve their problems.
Benefits of Mobility Keep Growing
Originally published: 03.01.13 by Jim Wenninger
Now that data coverage has expanded, and mobile devices have improved to meet demand, software providers are developing business solutions that can help contractors boost efficiency through improved connectivity.
How to Avoid Meaningless Meetings
Originally published: 03.01.13 by Michael Feuer
Everyone who chairs a business meeting should ask participants this same question at the conclusion of the session. One word of warning: Be prepared for some surprising responses.
Preparing Customers for a Home Performance Assessment
Originally published: 02.01.13 by Paul Morin
Once you have landed a Home Performance Contracting (HPC) job, helping your customers prepare for an assessment is critical. Communication is key. This is an opportunity to clarify expectations.
6 Tips for Rejecting Bad Ideas Without Being Rejected
Originally published: 02.01.13 by Curt Wang
When it comes to gaining influence, remember the law of reciprocity. The more you support others, the more they will support you. If you want people to adopt your ideas in the future, you need to be collaborative yourself. The key is to learn to reject or redirect bad ideas in a thoughtful, positive, and more collaborative way.
13 Tips for ‘13
Originally published: 01.01.13 by Beverly Flaxington
Ways to Improve Your Workplace Relationships
How and When to End Disruptive Disagreements
Originally published: 11.01.12 by Michael Feuer
Disagreements and anger are a reality in the workplace and in life. People react differently under pressure. This behavior quickly reduces productivity. Here's how to call a timeout.
5 Things That Deteriorate Team Communication
Originally published: 05.01.12 by Timothy Bednarz
Even within the most effective and efficient team environment, issues and situations will arise that will cause an entire breakdown of team communication.
Spice Up Your Small Talk For The Holidays
Originally published: 12.01.11 by Terry Tanker
Arm yourself with a little trivia and entertain everyone you talk with at your upcoming holiday parties this season.
Rise Above the Politicians: Debate for Success, Not Stalemate
Originally published: 09.01.11 by Terry Tanker
Audrey Wong Chung's tips on “rallying stakeholders in a collaborative effort to avoid a stalemate.” Summary (introtext): Properly debated and documented decisions can move leaders forward with a plan of action that is supported by all, instead of a stalemate that leaves everyone dissatisfied.
How to Communicate for Success
Originally published: 05.01.11 by HVACR Business Staff
Advance Sales Via The Web
Originally published: 1/1/10 by
Consumers comparison shop by surfing the Web. When they've read enough, they click to buy. Make sure your site is the one that provides them all of the information they need to click "buy"!