Bruce Christensen is vice president and general manager of GE Money’s Home Improvement division. He and his team provide consumer-financing programs to thousands of hvacr dealers nationwide.
Articles by Bruce Christensen
Several Trends Point to Better Times
But taking advantage of pent-up demand requires a commitment to marketing, sales, and financing.
5 Must-Dos for Increasing Sales Through a Credit Programs
Your ability to use financing to close sales can be a key differentiator from your competitors because offering payment options makes it less likely your customers will take their business elsewhere.
Consumer Financing Can Improve Cash Flow, Help to Close Sales
In many cases, a new heating and/or AC unit amy be an unplanned expense. A consumer credit program is a powerful sales tool that also helps customers.