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Bruce Christensen is vice president and general manager of GE Money’s Home Improvement division. He and his team provide consumer-financing programs to thousands of hvacr dealers nationwide.


Articles by Bruce Christensen

Several Trends Point to Better Times

But taking advantage of pent-up demand requires a commitment to marketing, sales, and financing.
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5 Must-Dos for Increasing Sales Through a Credit Programs

Your ability to use financing to close sales can be a key differentiator from your competitors because offering payment options makes it less likely your customers will take their business elsewhere.
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Consumer Financing Can Improve Cash Flow, Help to Close Sales

In many cases, a new heating and/or AC unit amy be an unplanned expense. A consumer credit program is a powerful sales tool that also helps customers.
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