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Bosch, Ram Announce Partnership

Originally published: 02.26.13 by HVACR Business Staff

Robert Bosch Tool Corporation and the Ram Truck brand recently announced a strategic U.S. alliance to focus on the needs of the building and construction professional. The companies will jointly pursue sales and marketing opportunities in the automotive and tool markets.

The strategic combination of co-branded events and joint advertising will keep the Bosch and Ram brands top of mind with American tradesmen. The partnership also will include cross-promotional sweepstakes and co-branded customer affinity programming at local, regional and national events. In addition, the two companies will investigate joint product development opportunities in the future.


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