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Pete Grasso - Keeping it Simple

The Power of Good PR

published on 01.11.17



The Power of Good PR

As a former public relations practitioner, I hold the profession near and dear to my heart. After all, it's what I studied for four years at one of the nation's premier programs. So forgive me if, as an editor, I hold PR pros to a higher standard than most.

I frequently correspond with my former PR colleagues and classmates debasing the practices of some of the folks who contact me on a regular basis. While the approach is amusing at times, it's also pretty sad that there are people out there who simply don't understand public relations and continue to perpetuate the sad stereotype of the profession.

I won't go so far as to proclaim that every company needs public relations, but I will say that bad public relations will hurt you more than no public relations at all.

I regularly return to my alma mater to provide guidance for the next generation of PR pros, and I'm always encouraged when I see and meet so many eager, smart "kids" who have chosen this noble profession.

Don't get me wrong, there are many people and firms out there today who are great! In fact, I just came across a blog post that is completely applicable for this industry. Why Do Construction Companies Need Public Relations? hits on a number a good points, including this gem:

It doesn’t matter how big or small your company is; you’ve got a story to share.

I couldn't agree more with that statement.* Everyone has a story. And, believe me, your company has a great story to share with the services you provide. A good public relations program is the key to unlocking that potential and spreading your news.

Lastly, I'll leave you with this excellent quote from none other than Bill Gates: "If I was down to the last dollar of my marketing budget I'd spend it on PR!"

Then again, perhaps every company does NEED public relations.

*By the way, in the interest of full disclosure, the blog post I referred to was written by Heather Ripley, who also recently authored a great article for us this past December.

 

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