HVACR Business Columnists
Ellis G. Guiles Jr.
Ellis G. Guiles Jr. is Vice President, TAG Mechanical Systems Inc., and author of "LEED, Follow or Get Out of the Way".
Abraham J. Niedzwiecki
Abe’s experience in business process consulting is far reaching and he is an expert in medical practice business processes as related to systems and software integration and deployment.
Alan W. Davis, M.D. and Pamela H. Davis, M.D.
Alan W. Davis, M.D., and Pamela H. Davis, M.D.
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Andrew Sobel
Andrew Sobel is a widely published author on client loyalty and the capabilities required to build trusted business relationships.
Anish Patel
Anish Patel is founder and head producer of Revolution Productions.
Annie Jennings
Annie Jennings is CEO of the PR firm, Annie Jennings PR
Armstrong, Andy
Andy Armstrong, Marketing Director, Unitary Products
Arzel Zoning
Arzel Zoning Technology, Inc. is a leading manufacturer of HVAC zone control systems for both retrofit HVAC zoning as well as HVAC zoning of new construction.
Barbara Brown
Barbara Brown is a marketing writer and strategiest with more 25 years experience helping B2B and B2C clients create success. Barbara has worked on a wide range of projects — from informational articles to web content development — across a variety of industries.
Beverly Flaxington
Beverly Flaxington is a Certified Professional Behavioral Analyst (CPBA), hypnotherapist, and career and business adviser who specializes in helping managers and employees deal with difficult workplace relationships, performance issues, and goal achievement.
Bill Lee
Bill Lee is the author of The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
Bill Losey, CFP
Bill Losey, CFP, is the President of Bill Losey Retirement Solutions, LLC, an independent fee-based registered investment advisory firm.
Bill McBean
Bill McBean is the author of The Facts of Business Life: What Every Successful Business Owner Knows That You Don’t.
Bill Spohn and Jim Bergmann
Bob O’Hara
Bob O’Hara is President/CEO of O’Hara & Company
Bob Whipple
Bob Whipple is a consultant, trainer, speaker, and author in the areas of leadership and trust.
Brad Kivlan
Brad Kivlan is the President of Kivlan Group, a manufacturers’ representative and market-consulting firm.
Brad Kivlan, IV
Brad Kivlan is the President of Kivlan Group, a manufacturers' representative and market-consulting firm.
Brad Smith
Brad Smith is executive vice president, customer experience, for Sage North America
Brandon Stuerke
Brandon Stuerke is a business coach and cutting-edge marketing strategist, specializing in innovative new tools that save professionals time while building their practices.
Brian Moran
Brian Moran is President and Founder of Strategic Breakthroughs and author of “The 12 Week Year”.
Bruce Cornelius
Bruce Cornelius is Chief Marketing and Revenue Officer for Los Angeles-based CreditReport.com
Carl Van
Carl Van is a public speaker, business-course designer, and trainer.
Carmine Galletta
Carmine Galletta is owner of GallettAir Inc. of West Babylon, N.Y.
Chris Talis
Chris Talis, Hedgerow founder and Senior Partner
Colleen Weston
Colleen Weston is an advocate and practitioner of inbound marketing strategies currently serving as the Director of Marketing of Arzel Zoning Technology.
Craig Wasserman and Doug Katz
This article was adapted from the new book, "The Invisible Spotlight: Why Managers Can't Hide" by Craig Wasserman and Doug Katz. The authors have been consulting to managers and organizations for 35 years. The book is available on amazon.com. Learn more about Wasserman and Katz at www.invisiblespotlight.com
Curt Wang
Curt Wang is an executive coach at Make The Leap! Coaching. He is also an expert and professional speaker on the topics of change leadership and organizational change.
D. Michael Sherman
D. Michael Sherman, chairman and CEO of Cleveland-based Dawson Companies
Dana Borowka
Dana Borowka, president of Lighthouse Consulting, author of “Cracking the Personality Code”
David Brown
David Brown is Vice President of Web Sales for FleetMatics.
David Dombrowski
David Dombrowski is licensed HVAC contractor and the General Manager of the Retail Division of a Residential and Commercial HVAC and Plumbing group based in Raleigh, NC
David Gebler
David Gebler is the founder and president of the Skout Group, a consultancy that helps companies evaluate the cost-effectiveness and scandal-potential of their corporate cultures.
Donald L. Frendberg
Donald L. Frendberg, executive vice president/COO, HARDI
Edwards, Toms
Tom Edwards is President of The Ruskin Group. In addition to managing the extensive line of Ruskin air control products, Edward’s responsibility includes Lau Industries, Ruskin Rooftop Systems, Ruskin Air Management of the UK, and Eastern Sheet Metal.
Fleet Intelligence magazine
Fleet Intelligence magazine
Frank Steinocher
Frank Steinocher is the CIO at Shumate Mechanical LLC
Frank W. Abagnale
Frank W. Abagnale is a respected authority on forgery, embezzlement and secure documents.
Garrett Miller
Garrett Miller is a workplace productivity coach and trainer, keynote speaker, and author of Hire on a WHIM: The Four Qualities that Make for Great Employees
Gary Bradt
Gary Bradt is a keynote speaker, leadership consultant and author
Geoffrey James
Geoffrey James is the author of several books, hundreds of business articles, and currently writes the popular Sales Machine blog on CBS Interactive’s BNET website.
George Hedley
George Hedley is the best-selling author of “Get Your Business to Work!”
Glenn Fellman
Glenn Fellman, Executive Director of the Indoor Air Quality Association.
Glenn Gutek
Glenn Gutek is a speaker and CEO of Awake Consulting & Coaching, a firm that helps small businesses and organizations improve their leadership and business development through training, development and coaching. For more information on speaking and consulting, please visit www.AwakeConsulting.com; or contact Glenn at glenn@awakeconsulting.com or 407-901-4357.
Greg Brown
Greg Brown is Director of Marketing at Melissa Data
Greg McAfee
Greg McAfee, founder McAfee Heating & Air Conditioning Co. Inc.
Guy Kawasaki
Guy Kawasaki, managing director of Garage Technology Ventures
HVACR Business Staff
J. Allan McCarthy
J. Allan McCarthy is principal of J. A. McCarthy & Affiliates
Jack Singer
Jack Singer is a licensed industrial/organizational and clinical/sport psychologist, professional speaker, management coach and trainer.
Jackie Rainwater
Jackie Rainwater, former owner of Peachtree Heating and Air-Conditioning in Atlanta
James Graening
James Graening, sales trainer, coach, and consultant serving the HVACR industry
James Kiefner
James Kiefner, an analyst at WeatherLift.com, studies weather’s impact on demand for product and services online. He helps marketers account for, and respond to, variations in advertising campaign performance due to weather.
James S. Bain
James S. Bain is an author, speaker, consultant, and coach. He is the? founder of the Falcon Performance Institute.
Jamie Gerdsen
Jamie Gerdsen is President/CEO of Apollo Heating Cooling and Plumbing, Cincinnati. For additional information on ideas presented in this article, contact him at james@apollohomecomfort.com or (513)271-3600.
Jason Selk, EdD
Jason Selk EdD trains companies and organizations — including professional athletes, sports teams, coaches, and business leaders — on how to achieve optimal performance. He's the bestselling author of 10-Minute Toughness and Executive Toughness, both published by McGraw-Hill.
Jay Forte
Jay Forte is a speaker, consultant and nationally ranked thought leader.
Jean Kelley
Jean Kelley, author and president and founder of Jean Kelley Leadership Consulting
Jean Kelley
Jean Kelley, author and entrepreneur, is the managing director of Jean Kelley Leadership Alliance
Jeff Fenster
Jeff Fenster is president of CanopyHR Solutions, based in Irvine, Calif.
Jeff Leone
Jeff Leone is president of Air Temp Mechanical Services in Hartford, Conn.
Jenn Morgan
Jenn Morgan is an Orgasmic Brand Strategist Defending the Universe from Mediocre Marketing.
Jim Bergmann
Jim Bergmann is a technical specialist for Testo Inc.
Joe Hlavacek
Joe Hlavacek is Business Development Manager for Ultra-Aire.
Joe Pulizzi and Newt Barrett
Joe Pulizzi, veteran hvacr marketing expert and Newt Barrett, president of Content Marketing Strategies
Joe Takash
Joe Takash, founder of Victory Consulting, is a keynote speaker and business consultant who specializes in management, leadership and communications.
Joe Thomas
Joe Thomas is the founder and owner of Left Brain Digital
John Augustine
John Augustine is the Chief Market Strategist for Fifth Third Bank.
John Conover
John Conover leads Trane’s green initiative
John S. Rizzo & V. Michael Santoro
John S. Rizzo & V. Michael Santoro
John Treace
John R. Treace has over 30 years experience as a sales executive in the medical products industry. He spent over 10 years specializing in the restructuring of sales departments of companies that were either bankrupt or failing. In 2010, he founded JR Treace & Associates, a sales management consulting business.
Josh Nelson
Josh Nelson co-founded HVAC SEO
Joy Gendusa
Joy Gendusa is the owner and CEO of direct mail marketing firm, PostcardMania, a full-service postcard-marketing company that also provides website and landing-page design and development, email marketing, and full marketing evaluations. For more information, call 1-800-628-1804 or visit www.postcardmania.com.
Karl Rajotte
Karl Rajotte is Director of Product Management – MEP at Maxwell Systems, Inc
Keith Mercurio
Keith Mercurio is the sales trainer for Nexstar® Network
Kenneth W. Janosick
Kenneth W. Janosick is senior vice president of Small Business Solutions, Wright Express Corp
Kevin R. Yeanoplos
Small amount of information that appears in the Overview Lists.
Kim Marcille
Kim Marcille, renowned speaker and consultant
Kristen Lewis
Kristen Lewis, Comfort RX Program Manager, BPI Certified Building Analyst
Kyle Scott
Kyle Scott is a visiting assistant professor at Duke University, with a Ph.D. in political science: American political theory and public law. He has authored three books, including Federalism Theory and Practice. Scott has taught at Miami University, University of North Florida, and the University of Houston.
Kyp L. Ross
Kyp L. Ross is the president of Cleveland-based Dawson Insurance Inc
Lauren Whitson
Small amount of information that appears in the Overview Lists.
Lauren Whitson
Lauren Whitson has worked for 1&1 Internet Inc. since 2009 as a communications specialist. Her efforts focus on informing small business owners and entrepreneurs about the benefits of bringing their business online and the power of utilizing Web-based tools to support their company’s success. For more information about 1&1 and its services, visit www.1and1.com or contact press@1and1.com.
Lee Froschheiser
Lee Froschheiser is president and CEO of Management Action Programs (MAP)
Lisa Bordeaux
Lisa Bordeaux, director of sales and partner development at BlueVolt.
Lisa Murton Beets
Lisa Murton Beets is a Cleveland-based communication consultant, writer, and editor specializing in hvac-related topics.
Mark Barraclough
Mark Barraclough is the owner and president of Alpine Mechanical Services.
Mark Ham
Mark Ham is an instructor with Famous Supply in Akron, OH. He has been working with zoning for 18 years and installed zoning systems before becoming an instructor.
Marsha Friedman
Marsha Friedman is a 22-year veteran of the public relations industry
Matthew Stangle
Stangle is a member of the Heating and Air Conditioning Contractors of Maryland (HACC) and writes the insurance for several HVACR companies.
Michael Feuer
Michael Feuer is co-founder of the mega office products retail chain OfficeMax, which he started in 1988 with one store and $20,000 of his own money, along with a then-partner and group of private investors. Michael Feuer appears courtesy of a partnership with Smart Business, www.sbnonline.com, which originally published this column.
Michael Gerskovich
Michael Gerskovich is Group Product Manager-Accessories, Concrete Products, Robert Bosch Tool Corp.
Michael Guld
Michael Guld is an author, speaker, entrepreneur and radio commentator
Michael Levy
Michael Levy is CEO of Online Rewards and an employee recognition expert.
Michael Menard
Michael Menard is the author of A Fish in Your Ear: The New Discipline of Project Portfolio Management, and cofounder and president of The GenSight Group
Michel Neray
Michel Neray, creator of The Essential Message®
Mike Callahan
Mike Callahan is President of Callahan/ Roach & Garofalo, Inc.
Mike Coyne
Michael P. Coyne is a founding partner of the law firm Waldheger Coyne, located in Cleveland, OH.
Nadia Romeo
Nadia Romeo is president of iMarket Solutions, which specializes in professionally designed and search engine optimized HVAC and plumbing contractor websites. Learn more about online marketing at www.imarketsolutions.com.
Pat Panchak
Pat Panchak is the former Editor-in-Chief of IndustryWeek.
Paul Dooney
Paul Dooney is the project manager and Bay Furnace in Cleveland, Ohio.
Paul Grunau
Paul Grunau, owner, The Grunau Co., a full-service mechanical systems company
Paul Morin
Paul Morin is a Technical Sales Specialist for The Energy Conservatory and is past president of the Minnesota Building Performance Association.
Rex P. Boynton
Rex P. Boynton is past president of North American Technician Excellence (NATE)
Rich Friedel
Rich Friedel , Station Manager at HVACR Live Web TV.com
Robert N. Andres, CSP, CPE, INCE
Robert N. Andres, CSP, CPE, INCE, is the founder of Oshex Associates.
Ron Cohn
Ron Cohn of Ralston Consulting specializes in leadership and strategy development, executive coaching, and small and family business succession
Ron Edinger
Ron Edinger is the ownerof Liquid Capital South Texas in San Antonio. He is also the principal of Liquid Capital Exchange, Inc. Liquid Capital is an international network with more than 60 offices across North America. For more information on Liquid Capital, visit www.liquidcapitalcorp.com. Ron Edinger can be reached at (210) 587-7267 or by email at redinger@liquidcapitalcorp.com.
Ronald L. Seigneur, MBA, CPA/ABV/CFF, ASA, CVA
Ronald L. Seigneur, MBA, CPA/ABV/CFF, ASA, CVA has over 30 years of experience working with closely held businesses in appraisal and exit planning related engagements. Ron is the Managing Partner of Seigneur Gustafson LLP in Lakewood, Colorado. He can be reached at 303-980-1111 or ron.seigneur@cpavalue.com.
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Ross Soyka
Ross Soyka is currently the director of marketing for the HVAC/R products division of Mainstream Engineering, Rockledge, Fla.
Ruth King
Ruth King has over 25 years of experience in the hvacr industry and has worked with contractors, distributors, and manufacturers to help grow their companies and become more profitable.
Scott Gordon
Scott Gordon is general manager of HVAC, Inc., Service, Commissioning & Retrofit Division.
Scott Klososky
Scott Klososky, a former CEO and author of the books, Enterprise Social Technology and The Velocity Manifesto
Skip Snyder
Skip Snyder is president of Snyder Company Inc.
Stacey Hall and Denise Michaels
Stacey Hall and Denise Michaels teach a two-and-a-half-day workshop called “Occupy Your Life… NOW!” in which business owners learn to embrace the skills needed to become an influential and “overnight sensation”.
Stan Johnson Jr.
Stan Johnson Jr. is Past Chairman of the Board of Air Conditioning Contractors of America (ACCA) and retired President of Stan’s Heating and Air Conditioning Inc.
Steve Bilica
Steve Bilica, owner of Home Comfort Systems in Bolingrook, Ill.
Susan Hart
Susan Hart has been associated with the HVACR industry since 1980. She has worked in contracting, franchising, and consulting organizations.
Terry Tanker
Terry has over 23 years of experience in the advertising and publishing industries. Terry has worked closely with numerous industry-related associations over the years including AHRI, AMCA, and ABMA.
Thomas Giddens
Thomas Giddens is co-director of sales at Aflac and has nearly 30 years experience in a variety of roles with the company.
Thomas R. Giddens
Thomas R. Giddens is Senior Vice President and Director of U.S. Sales at Aflac.
Timothy Bednarz
Timothy Bednarz is author of Boosting Team Communication: Leadership Skill Development Training Series, published by Majorium Business Press.
Tom Flick
Tom Flick is President of Tom Flick Communications and The Legacy Coaches, Inc.
Tom Jensen
Tom Jensen is an Internet business consultant and owner of Veridean Technology Solutions.
Tom Piscitelli
Tom Piscitelli, president of T.R.U.S.T.® Training and Consulting
Tonya Vinas
Tonya Vinas is the editor of HVACR Business.
Ursula C. Mannix
Ursula C. Mannix is the managing partner at Mannix & Associates. She specializes in the design and facilitation of training and development workshops and seminars. Her areas of specialty are leadership development, managers as leaders, and virtual executive coaching.
Victor Green
Victor Green mentors small business owners and new entrepreneurs in conjunction with SCORE and the U.S. Small Business Administration.
W. Theodore (Theo) Etzel
Theo Etzel is an HVACR Business editorial advisory board member and president of Naples, Fla.-based Conditioned Air.
Wade Mayfield
Wade Mayfield is president of Thermal Services Inc., Omaha, Neb.
Wendell Bedell
Wendell Bedell is president of GrowMyHVAC.com. For more information about GrowMyHVAC.com's sales and service call-handling processes and books to help you "harvest" more from each call, visit www.GrowMyHVAC.com. Bedell can be reached directly at 800-240-2823.
William J. Zbylut II
William J. Zbylut II is vice president, marketing, Knaack LLC



