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April, 2009
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FEATURES
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FINDING FINANCING IN AN ECONOMIC DECLINE
Although the lending environment has tightened, you can still access the money you need to run your business if you get creative.
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YOUR 60 SECOND MESSAGE
A well-crafted and unique sound byte about who you are and what your business offers will help you stand out from everyone else “just like you.”
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ORIGINALITY IN BUSINESS WINS
Co-author Polly LaBarre offers insight into the maverick minds behind businesses that defy business-as-usual.
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OBJECTION HANDLING: “I NEED TO TALK WITH MY SPOUSE.”
Treat individual buyers as if they will make the decision on their own, and you may earn the immediate sale.
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MANAGEMENT RESOURCE SHELF
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DEPARTMENTS
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