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INSIDE HVACRBUSINESS

January, 2009

FEATURES

NEGOTIATION BASICS
If you aren't getting the results you're looking for when negotiating projects, consider these ideas to help you rethink your process and your approach.

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SELLING GREEN INTERNALLY
A marketing strategy that your entire staff understands and buys into is one that the customer can believe in.

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WHY SMART COMPANIES DO DUMB THINGS
More people in the mix makes it harder to alter consensus, once it builds. As an owner or manager of a company, there are things you can do to make sure you hear all sides before making a decision for the company you’ll regret.

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DEPARTMENTS

20 QUESTIONS WITH KARNA SMALL BODMAN
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RESOLVE TO ORGANIZE AND DECREASE STRESS
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TO DISCOUNT OR NOT TO DISCOUNT
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PROTECT YOUR PAYCHECK
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OBJECTION HANDLING: IT’S MORE THAN I WANT TO SPEND
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MARKETING GREEN
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