Joy is the founder and CEO of PostcardMania, a marketing firm in Clearwater, Fla. specializing in lead generation and direct mail. Using only postcards, Joy grew her business from the ground up, from a one-woman startup with just a phone and a computer, into a company generating more than $21 million in annual revenue and employing more than 200 people. To download a free report with successful HVACR campaigns and designs, visit postcardmania.com/go/hvacsuccess.
Articles by Joy Gendusa
Marketing Shouldn’t Be An Either/Or Approach
4 Steps to an Ideal HVAC Winterization Service Marketing Campaign
Promoting your business during Fall months can generate wintetime sales and revenue
3 Reasons Why Your Direct-Mail Results Stink
Postcard marketing will work for you if you do it correctly. Include these 10 elements to prepare a solid direct mailing piece.