Facebook Twitter LinkedIn


Making A Plan And Setting Goals

Originally published: 09.01.07 by Terry Tanker


Eight strategies to keep you moving forward.

While growing up, I was always involved in sports. At each level, the planning and goal setting became better and more focused — even though often it was more difficult. As a result, we had more wins and I met personal goals with better regularity. That was fun. You planned, practiced, played, kept score, and either won or lost. The following Monday, you reviewed good plays and corrected mistakes.

Without a game plan and specific goals, it's impossible to see where you've been or where you're heading. In this month's article, "Is your company ready for a CFO?", Theo Etzel, president of Conditioned Air in Naples, Fla., has written an article about knowing when it's time to hire a chief financial officer and states: "Business is a game that is scored by profit and loss statements and balance sheets." And in, "How to write a business plan", Guy Kawasaki interviews Tim Berry, president of Palo Alto Software, the principal creator of Business Plan Pro software. They discuss the importance of a business plan for company owners.

With those two articles in mind, I've listed eight goal-setting strategies that ultimately should be reflected in your business plan.

Be specific: Set

ADVERTISEMENT  
a precise goal, and make sure you can measure it. Success is in the details.

Measure: If you can't measure it, it's not a goal. Measure with dates, times, or amounts. When you do this, you will know how and why you have succeeded, and this will give you the direction and motivation to keep moving the ball forward.

Be realistic: It's important to set goals that you can achieve. Appreciate the obstacles you must overcome and skills you'll need to achieve a particular level of performance.

Make them relevant: Don't write goals for your banker, lawyer, or advisers. These are for you and your the business. They are in place to help you succeed.

Prioritize: Some goals are simply more important than others, and some need to be realized before you can move forward with others.

Work on them in the right order.

Write them down: This helps you to be specific, helps you to measure, and helps you to prioritize your goals.

Adapt: Teams make changes at half time; they adapt. If things aren't working, it's OK to change the approach. This is called flexibility.

Acknowledge success: Hey, it's OK to celebrate the singles and the home runs. That's what this whole process is about.

Plans and goals aren't just for the beginning of the year. They are year-round documents that will help you manage your company, employees, and yourself.

One of our company goals is to increase subscriptions by 25% before the end of the year. If you like this magazine and would like to continue to receive it, you can help me reach one of my goals!

Please fill out the subscriber information at Renew Subscription.

Thanks for reading this issue of HVACR Business.

Terry has over 23 years of experience in the advertising and publishing industries. He began his career with a business-to-business advertising agency. Prior to forming Hutchinson Tanker Ltd. and HVACR Business in January 2006, he spent 20 years with large national publishing and media firm where he was the publisher of several titles in the mechanical systems marketplace. 

In addition to his experience in advertising and publishing, Terry has worked closely with numerous industry-related associations over the years including AHRI, AMCA, and ABMA. He has also served on the Board of Directors for the American Boiler Manufactures Association (ABMA) and as chairman, for both the Associates Committee and the Marketing Communications Committee of ABMA.

 


Articles by Terry Tanker

Jason Stom, president of Clear the Air

HVACR Business Publisher Terry Tanker recently interviewed Jason Stom, president and CEO of Clear the Air Cooling & Heating in Friendswood, Texas.
View article.

Career Advice is a Dirty Job

Mike Rowe, host of Dirty Jobs, always has practical, real-world common sense advice for anyone willing to listen. Recently, he offered career advice to a young fan who wrote to him, and his profound response really hit home.
View article.

Winston Hancock, owner of Gilman Heating and Cooling

20 Question with Winston Hancock, owner of Gilman Heating and Cooling
View article.

Steven Blue, CEO of Miller Ingenuity

HVACR Business Publisher Terry Tanker met with Steven Blue, CEO of Miller Ingenuity, author, keynote speaker and business coach. The two discussed company growth, profits, toxic employees, and Steven’s soon to be released book Outdo. Outlast. Outsmart.
View article.

Do What You Say

Effective leadership demands the courage to speak the truth and follow through on everything you promise.
View article.