Michel Neray is the creator of The Essential Message®. The Essential Message is like a value proposition on steroids, helping turn more people into prospects, and more prospects into sales. Since 2003, Michel has helped thousands of independent professionals and growing corporations find a better way to differentiate, position and brand themselves. For information about Michel's workshops, keynote speeches or eWorkbooks, or to sign up for his free newsletter, please go to www.EssentialMessage.com.
Articles by Michel Neray
Your 60 Second Message
A well-crafted and unique sound byte about who you are and what your business offers will help you stand out from other hvacr contractors.
Three Ways to Start a Conversation and Finish with a Sale
An elevator pitch, infomercial or positioning statement doesn't make for good conversation. Michel Neray offers three alternatives for engaging prospects that will entice them into wanting to know more.