Pete is the editor of HVACR Business magazine and the Ahead of the Curve enewsletter, as well as web content editor for www.hvacrbusiness.com and author of the blog Keeping it Simple.
Pete has spent his career working in and with trade media, both as a public relations practitioner and as an editor. He gained a great deal of expertise in the B2B arena, within large and medium sized advertising agencies. Throughout his career, he developed and implemented public relations strategies for Duck brand duct tape, Bosch power tools, Alcoa wheels, Glidden paint and the North American Insulation Manufacturers Association (NAIMA).
Pete also has extensive experience on the editorial side of the desk. First, as an associate editor for Penton Media's Contracting Business magazine and later as managing editor for Questex Media’s Pest Management Professional magazine, where his monthly columns, feature stories and popular blog provided practical and sound business information for owners and technicians alike.
A graduate of Ohio Northern University, Pete currently resides in Avon Lake, Ohio with his wife April.
Be sure to follow Pete on Twitter and connect with him on LinkedIn!
Articles by Pete Grasso
Just Say Thanks
Saying "thank you" on a regular basis can be a difficult thing to do, but it can go a long way toward supporting your team.
Choosing the Right Lawyer is Crucial to Success
A good business attorney provides vital assistance in almost every aspect of your business. Here’s what you need to know to hire an attorney before you actually need one.
Beware the Status Quo
If you desire improvement, you have to change the way things have always been done.
Manage Your Stress this Holiday Season
Stress is inevitable. How we handle the stress, though, will dictate whether or not it has a positive or a negative effect on our lives.
High Yield Contractors: How Do You Measure Up?
To be successful in business, you have to have one eye toward the future. It’s not enough to simply do what you do well — you must always look to improve and grow. Learn the keys to achieve continued success and grow sales in 2015.
A Lot to Look Forward To
We’ve got a lot of exciting things planned for 2015, but not everything has to wait until then. Our new website has a lot of features that will keep you coming back for more.
You Only Get One Chance to Make a Lasting Impression
You don’t have long to make a lasting impression, so you better be memorable. Luckily, this industry has no shortage of great minds worthy of praise for their creative marketing strategies.
Bold, Brilliant and Memorable
The 2014 Tops-in-Trucks Fleet Design contest winners were simply brilliant — showcasing clean design, legible text, eye-catching graphics, clean layouts and strong colors.
Cruising the Strip and Turning Heads
Sometimes, generating leads is as simple as putting your name out there in a memorable way. Three HVACR business owners share their unique take on mobile marketing.