Mike Abrashoff, former U.S. Navy Captain
Originally published: 01.01.09 by Terry Tanker
Publisher Terry Tanker met with author, Karna Small Bodman outside her home in Naples, Fla. They discussed internal and external communication startegies. Karena spent 15 years as a television news anchor and reporter. She then spent 6 years in The Reagan White House, first as Deputy Press Secretary and later as Senior Director for the National Security Council. Karena now writes political thrillers. Her third book, Final Finesse will be out in May 2009.
Swimming daily laps in our pool and imagining that I'm Esther Williams.
A heady feeling of being on top of the world (literally) with the leader of the Western World. Besides, you receive a package of jelly beans with the Presidential seal on them, and a photo with the President.
He not only had a lifetime of training, he knew how to look through the camera, past the reporters and speak directly to his audience.
We had constant communications meetings where any and all ideas were welcomed. Mike
The assassination attempt. I spent the day in the Situation Room with members of Cabinet taking notes on whether the shooter was acting alone, whether there might be a worldwide plot to kill others, how the Soviets would respond as well as monitoring the surgery done on the President and others who were injured.
Arms control talks with the Soviets was the "easy" part. It's the day-to-day strategy and policies that are constantly unfolding, changing (and often being leaked, not necessarily from The White House, but often from Capitol Hill) that were more challenging.
Yes, especially in France. But we lucked out because the NSC Advisor spoke French and he was able to conduct his news conference in French, which impressed the heck out of the Parisian reporters.
McCain's themes were all over the map and instead of telling us what HE would do, he spent too much time criticizing his opponent. Obama stuck to a couple of themes he repeated over and over again. His message resonated.
Decide on your best message ("our employees are the most dedicated") and drive it home with repetition in clever ads, interviews, and if you're using television, create a meaningful backdrop — most people remember the visual even more than the verbal!
His biggest external challenge will be dealing with terrorism. His biggest internal challenge will be handling the economy.
Explain the situation, take responsibility (accept blame or assign it), be honest, act fast to put an action plan in place, and, finally, restore confidence.
As an example, when the shuttle exploded with the school teacher on board, the President cancelled his scheduled State of the Union Address for that night and went on national TV within hours to extol the virtues of the astronauts and pledge a full investigation. And when Khadafy took down one of our airliners, the President bombed Libya!
The "Rule of the 6 P's:" Proper preparation precludes pathetically poor performance.
Among other things, I always present a suggested solution to a problem. It lays the groundwork and the starting point for a good discussion and often saves a lot of time.
Absolutely! In the private sector, you have to fight for every line of coverage and then hope it will be favorable.
There are approximately 300,000 books published every year. Publishers dedicate most of their (modest) budgets to a few bestselling authors – the rest have to fend for themselves.
The best marketing is through national media attention — which is tough for novelists since news programs prefer non-fiction books that actually have a news hook.
This is THE way to go. You must have a great website that is current. You need a sophisticated web designer who can "embed" the right symbols and words so your business/name/book shows up quickly when a customer is searching for a product or an idea. Have "special offers" through your site so a customer keeps coming back.
What a nice softball question! My stories all deal with political intrigue and international plots — challenges to our country. I want my readers to feel more like "insiders" but also get a sense of issues I believe are important to America.
George Bernard Shaw once said, "The best way to get your point across is to entertain." As we all continue to work hard, develop a good businessplan, and train workers –we should try to keep a sense of humor in difficult times – hopefully our customers will appreciate it, along with being pleased with our products.