Michael Wayde is a senior account manager at Godfrey, a full-service, integrated business-to-business branding and marketing communications company headquartered in Lancaster, PA. He manages several main accounts, including those in the hvacr industry, and works closely with the public relations team to strengthen existing accounts.
For more information: www.godfrey.com
Articles by Michael Wayde
Making It Happen
Part 2: How to produce effective broadcast ads for your target audience.
Preparing For Your Debut
HVACR contractors should be able to answer three important questions before making a broadcast ad.
5 Pillars of Digital Marketing
A faltering economy presents the opportunity to rethink what you’ve done in the past and invest wisely in your future, maintaining or even growing a marketing communications program. In fact, history suggests that companies who continue to communicate and promote in hard times fare better during the downturn and recover more quickly as the economy improves.
Advance Sales Via The Web
Consumers comparison shop by surfing the Web. When they've read enough, they click to buy. Make sure your site is the one that provides them all of the information they need to click "buy"!