5 Tips for Effective Press Releases
Entrepreneurs and businesses all have a message they want the press to help share. They may be interested in contributing an article or column. They may have a great story they’d like a reporter to tell. Or, they have a product or service that can help readers solve their problems.
Updating Your Business Plan? Don’t Forget About Marketing!
The New Year is a good time to revisit and refresh your business plan. In recent years, the economy, technology, and consumer habits have changed rapidly and dramatically, affecting every aspect of your business. That makes it absolutely vital to re-evaluate your short- and long-term strategies. One of the most critical elements of any business plan is your marketing strategy.
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Has Your Marketing Message Changed with the Times?
People have changed in dramatic ways over the past five years, and businesses should take that into consideration this holiday season, says one public relations expert.