Marsha Friedman is a 22-year veteran of the public relations industry. She is the CEO of EMSI Public Relations in Wesley Chapel, Fla., a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. Marsha is the author of Celebritize Yourself: The 3-Step Method to Increase Your Visibility and Explode Your Business and she can also be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider every Thursday at 3:00 PM EST.
Articles by Marsha Friedman
5 Tips for Effective Press Releases
Entrepreneurs and businesses all have a message they want the press to help share. They may be interested in contributing an article or column. They may have a great story they’d like a reporter to tell. Or, they have a product or service that can help readers solve their problems.
Updating Your Business Plan? Don’t Forget About Marketing!
The New Year is a good time to revisit and refresh your business plan. In recent years, the economy, technology, and consumer habits have changed rapidly and dramatically, affecting every aspect of your business. That makes it absolutely vital to re-evaluate your short- and long-term strategies. One of the most critical elements of any business plan is your marketing strategy.
Has Your Marketing Message Changed with the Times?
People have changed in dramatic ways over the past five years, and businesses should take that into consideration this holiday season, says one public relations expert.