JoePulizzi & Newt Barrett
Joe Pulizzi, a veteran HVACR marketing expert, is founder of Junta42 Match, a free online service where businesses can find the best vendors to help them create their own content.
Joe blogs at blog.junta42.com
For more information: www.jhunta42.com/match
Newt Barrett is president of Content Marketing Strategies, a marketing consultancy that helps small and medium-sized businesses implement the content practices from the book.
Articles by Joe Pulizzi and Newt Barrett
4 Steps To A Great Newsletter
This customized excerpt is from the book, Get Content. Get Customers. — How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into customers. The book teaches you, step-by-step and through countless case studies, how to create and market your own content to acquire customers. Copies are available for purchase at www.getcontentgetcustomers.com.
A Content Strategy That Will Grow Your Business
Although traditional marketing efforts may continue to pay some dividends, the Internet is where the true opportunity lies. Consumers are beginning their purchasing search online, make sure the information you provide helps them to make better choices.