Greg Brown is Director of Marketing at Melissa Data, a direct marketing software and services company. Having worked for over 10-years on both the client and agency side, Greg brings a unique perspective to developing creative, results-oriented marketing programs to acquire and retain customers. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).
Articles by Greg Brown
10 Tips for Getting the Best Email Marketing Results
Email marketing can be daunting with all the laws, spam filters, and confusion over the best method to use. Whether you’re an e-marketing novice or you’ve tried it before, learning the tricks of the trade can make the process easier and the outcome more successful. After reviewing the campaigns we’ve run for customers, we came up with the following 10 tips to get the best results from your email marketing campaigns: